Big Deal or Bad Deal
Advertising in the NewTV age
Published: 27.11.2008

To evaluate areas of business potential Detecon has carried out selected senior media expert interviews with industry representatives, from media agencies and marketers through to publishers. Based on survey results Detecon has identified and derived the key challenges and implications for each market player. In conclusion the paper provides strategic recommendations for market players to be prepared for the new and fast moving NewTV environment. more...

Corporate Responsibility
Business enabler in emerging markets
Published: 27.11.2008

This Detecon Executive Briefing outlines a new approach for telecom operators in emerging markets to pursue innovative integral Corporate Responsibility – aligned with business strategy and operations. more...

Catching the hen’s egg - moving pictures on mobiles

Published: 17.11.2008

Mobile-TV as unique selling proposition is a strategic factor to establish an important competitive advantage in the liberalized and increasing competitive telecommunication markets in Middle East. more...

Photonic Packet Switching
The evolution of optical networks
Published: 06.11.2008

Optical networking is the future, on both medium- and long-term perspectives. And nanophotonics is the driving force behind it. more...

Fixed Mobile Integration
Opportunity or Challenge?
Published: 29.10.2008

In line with the technological trend towards next generation networks, most carriers are now also revising the organizational structures which separate their fixed and mobile businesses. Therefore, the integration of fixed and mobile operations is one of the major management tasks, often also in combination with fixed-mobile merger activities. The central challenge is to release the synergy potential of such integrated organizations. more...