“Changing of the Guard”: molding transformation
Patient centricity and outcome-based business models are determining the digital era for pharmaceutical and healthcare companies. They are facing transforming markets, competitors and customers’ needs which they have to meet accordingly. Sustainable change of the way companies in this industry do business and partnerships, produce and sell products, develop their culture and talents, and maintain their image is the key.Transferring best practice from industries which have undergone digital transformation the pharma and healthcare industry is now increasingly engaging in developing outcome-based pricing models. The global digitization provides real-life evidence for that and thus the foundation for developing future business models. Knowing how to execute the digital transformation is increasing its significance as a critical success factor for the sustainable long-term success.