Are you already exploiting your sales potential?

Studies show that one in five consumers is willing to pay 20% more for a personalised product or service.

For sustainable products, the willingness to pay is even higher.

Why is that?

  • End customers become active shapers and prosumers who give companies their personalised wishes and individual requirements.
  • This offers companies the opportunity to adapt their products and services to customer wishes in terms of experience design in order to increase customer satisfaction and to charge a higher price for it.
  • Companies offer customers at the beginning of the customer journey to personalise a product by design, colour, features, etc. and to share the conguration with friends to further express their personal needs.
  • Customer needs and trends can be analysed and recognised at an early stage by tracking configuration data, so that the product portfolio offered can be constantly optimised according to customer wishes.

From consumer to prosumer