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Strategic benefits of business ecosystems

Successful companies are not individuals, but networked players. In today's world, cooperation and coopetition (cooperative competition) are crucial for long-term success. This is exactly where business ecosystems come into play: they enable dynamic networking with partners, customers and suppliers in order to increase innovative strength, efficiency and competitive advantages. These ecosystems consist of partnerships that share the same customer-centric value proposition and can offer unique value propositions tailored to customers' needs while benefiting each other - everyone involved benefits.

Stronger together through business ecosystems

When it comes to business ecosystems, the focus has long been on the large technology companies from the USA. However, the value creation networks of German and European industries can develop immense power if they pull together.

We support our clients in becoming leading players in such a resilient business ecosystem - from strategic planning and the implementation of a minimal viable ecosystem (MVE) to scaling.

Success factors for the operation of business ecosystems

#1 Identify ecosystems: Identify potential synergies for business model innovation through cross-industry thinking

#2 Role in the ecosystem: Define your own clear role in the ecosystem

#3 Customer focus: Taking the customer's perspective to align the ecosystem

#4 E2E value: Scaling the ecosystem by providing integrative end-to-end solutions

#5 Ecosystem design: Define value proposition and ecosystem concept with required activities, technologies and cooperation partners and their responsibilities

#6 Focus: Maintaining a balance between elementary and "nice-to-have" partners - complexity increases coordination effort and integration costs

#7 Culture & governance: Creating a dynamic culture and promoting open and flexible organizational structures to participate in the ecosystem

#8 Architecture: Building a technical architecture that enables flexible adaptation and further development of the ecosystem

#9 Monetization: Develop an effective monetization strategy that ensures increasing acceptance of the ecosystem and ensures that all relevant partners make a profit

Get in touch with us

Dr. Daniela Drube
Principal
+49 89 54636522daniela.drube@detecon.com

Detecon Insights

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