User centered design methods & tools
from the series „Trends for the Next Decade“ (#10)
Do you know what your customers really want?
Innovative products, services and business models can only be introduced in a scalable manner based on a deep understanding of the social environment and the intrinsic needs of users. Adopting a user-centric mindset and intelligently applied methods and tools in idea generation, strategy definition, and product and service development ensures a company's ability to innovate.
#1 Introduce User Centric Mindset & Culture to company.
#2 Create ad-hoc innovation inputs: Use formats such as Innovation Day, Hackathons, Start Up day, Prototyping Party to gather new insights and ideas.
#3 Embed user research and co-creation methods in value detection & generation.
#4 Apply Design Thinking & Lean Startup methods when defining new ventures, products or services.
#5 Structure digital product/service development and delivery using Agile & DevOps.
#6 Formalize innovation processes (Foresight / Gate / Incubation / Excubation / Assessment).
#7 Establish Innovation Excellence Centers: set up Hubs, Labs, Incubators by defining Strategy, Governance, Culture and Infrastructure.