Björn Menden, Managing Partner, heads the Global Practice Core Functions and Optimization. He guides clients in the generation of sustainable competitive advantages and the optimization and restructuring of their business models. Björn previously played a key role in driving the development of these topics internationally while serving in executive positions, including his work in our South Africa office. Before joining Detecon, Björn worked on the international stage at other leading international consultancies in fields related to restructuring, reorganization, and transformation. He is the author of numerous publications on these topics.