In this paper, a holistic view is taken on what innovation performance measurement can contribute to innovation management in general. This always addresses two issues at once: The actual assessment via adequate indicators on the one hand, and the utilization of measures to boost a company’s innovation performance on the other. Which indicators lend themselves for these purposes? How should actual measurement or goal systems be designed? Is there a one-fits-all solution or should certain factors guide the measurement systems’ design? What implications arise out of this?