New competitors are pushing into the mobile network market, already a highly competitive battleground, with innovative business models. The virtual network operators (VNOs) do without their own infrastructure and the necessary licenses, working instead with distribution partners who target specific buyer groups in retail trade or as a renowned brand name and offering services at their own prices.

But offering these kinds of services is not possible unless the VNOs enter partnerships with established network operators, thereby gaining access to an existing infrastructure. The business model must therefore be profitable for both sides. An internationally experienced partner on the telecommunications market, Detecon analyzes and evaluates the mix of price, service, and marketing strategy as well as the required technical preparations. Our forecasts also take the reactions to be expected from customers, regulators, and competitors into account.