The media industry is making ever greater use of digital content to satisfy the growing demand for information. At the same time, the Internet is the source of enormous growth in the diversity of offers, fundamentally changing the market strategies and business fields of the media industry. Above all, the classic value-creating stages from content production through to publication are disintegrating so that, among other factors, the question of copyrights is becoming more and more significant. ICT has long since ceased to function merely as a means of production and has become a major driving force for innovative products and business processes. For example, standardized, networked cross-media platforms provide a significant competitive advantage because it enables the multiple, economic use of contents across multiple channels.

The division “Digital Media & Online Services” at Detecon provides support to companies from the publishing, broadcasting, online, and entertainment industries. The goal is a profitable and consistent alignment of business fields, processes, and technologies in a changing market. IT has long since grown into more than just a means of production; it has become a major driving force for innovative products and business processes.