Technology Innovation Management

Making the Right Decision at the Right Time

Ever-new trends and converging markets require sophisticated innovation management by both technology service providers and user companies. Companies in which the use of information and telecommunications technology decisively influences business models and product strategies must react early to trends and new technologies. Above all, an industry-specific approach is required, and Detecon has drawn on its years of experience on the ICT market to develop such an approach for the specific core markets of its clients.

Detecon relies on methods and tools which make use of realistic utilization scenarios at an early point in time to obtain valuable market information. In comparison with usual studies, this approach is highly successfully in filtering out trends and products according to degree of maturity and relevance. At the same time, qualitative and quantitative analyses evaluate the often disruptive effects of new technologies on products, strategies, business models, and value chains. But we do not restrict our deliberations to market potential, but enter into cooperative ventures with leading universities so that we can take our place among the leaders in the discussions related to ICT trends.

Our technology and market research experts develop the necessary strategies in the specific context of the particular company in every single case. Moreover, Detecon equips innovation management with tailor-made tools to enable the firm anchoring of the relevant processes in the organization as well. Besides the significantly more efficient structuring of idea management, this increases permanently the innovative strength and, with it, the competitiveness of our clients.

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