Signpost to the Customer

Many companies find it difficult to concentrate on their customer’s wishes. Sometimes purely technology driven strategies block the view. Or the complex customer processes are not flexible enough when new services are wanted. The key to success is found in a proactive, value-oriented, and consistent CRM strategy which specifically addresses and cares for customers on the basis of qualified information.

Since CRM strategies cross departmental boundaries, Detecon uses a maturity model to analyze the customer processes in all organizational units. Starting from this basis, an optimal mix of distribution channels, consistent service and campaign management, and attractive customer loyalty programs are created. The selection of the appropriate CRM and sales applications not only enables the efficient running of all of the processes, but also the establishment of key performance indicator systems to monitor the success of all of the measures.