Intelligent business by Big Data?
An approach from a Telco perspective
Telecommunication operators are dealing with customer bases of several millions of clients and have to provide management information for the large organisation with many stakeholders in order to be successful. Most of their revenues are generated by offering services of a complex nature. As a result, data is historically large or let’s say “big”. Because of the law of “the handicap by a head start”, there is conservatism in introducing Big Data.
Most operators serve markets that are saturated. In these markets, retaining customers is a key factor and customer centricity is simply vital. The current hype on Big Data created expectations that Big Data provides additional market relevant information resulting in a competitive advantage for companies that would apply to it.